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Research Study

Study title:

The use of market intelligence and decision-making as a driver of industry competitiveness: A producer’s perspective on the Canadian and Irish beef industries.

Purpose of the study: 

The purpose of this study is to learn about the use of market intelligence in the beef industry when dealing with various market challenges. By looking at how individual farmers perceive this and use information on potential opportunities and/or threats to make business decisions, we want to shed light on the value of market intelligence in decision-making in maintaining and strengthening the industry’s competitive position. The final research product will also provide insights into the role market intelligence plays as part of the strategic direction of the overall beef industry in Ireland.  

This study will be conducted in both Ireland and Western Canada, and is carried out by MSc student Jolien Witte and her supervisors Dr. Maeve Henchion in the Department of Agri-food Business and Spatial Analysis at Teagasc and Dr. Sven Anders in the Department of Resource Economics and Environmental Sociology (REES) at the University of Alberta. The study is funded by Teagasc through a student fellowship.

The questionnaire will take approximately 15 minutes to complete, it can be accessed at this link - Study questionnaire