Estela Hoffman
Research Officer in Food Waste ReductionResearch Interests
Estela Hoffmann is a Research Officer in the Department of Spatial Analysis, Food and Agri Innovation, and works on the EU-funded project called ROSETTA. Her research focuses on reducing and preventing food waste due to marketing standards. Estela’s expertise extends to sustainability, stakeholder engagement, and consumer behaviour.
Current Projects
ROSETTA project
Education
PhD in Management, University of Vale do Itajaí, Brazil, with collaborative period (8 months) in University of Saskatchewan – Canada (2021)
MSc in Management, University of Vale do Itajaí, Brazil (2017)
Bachelor's Degree in Social Communication - Journalism, University of Noroeste do Estado do Rio Grande do Sul, Brazil (2008)
Hoeckesfeld, L., Cittadin, J., Hoffmann, E. M., Alves, C. S. R., & de Souza, M. J. B. (2023). Por onde anda o Marketing de Relacionamento?. Revista de Negócios, 26(4), 46-61.
Carneiro, J. A., Kieling, A. P., & Hoffmann, E. M. (2023). Infoprodutos no Mercado de Coaching: Uma Análise da Marca Natali Chaplin. Desafio Online, 11(3).
Alberton, A., Kieling, Ana, Lyra, F. R., Hoffmann, E. M., Vidal, M. P. & Stefano, S. R. (2020). Competencies for Sustainability in Hotels: Insights from Brazil. Employee Relations. , v.1.
Hoffmann, E. M., Souza, M. J. B., Morrison, M. & Morrison, T. (2020). Beyond the rainbow: Attitudes of brazilian consumers regarding homoaffective advertisements. BBR. Brazilian Business Review (English Ed.). DOI: https://doi.org/10.15728/bbr.2021.18.4.5
Elias, R.M., Silva, R.R., & Hoffmann, E.M. (2019). Do Mágico de Oz à Empresa de Sucesso: O Caminho de Tijolos do Empreendedor. Teoria e Pratica em Administracao. v.9, p.160 - 170.
Bastos, F. C. C., Souza, M. J. B., & Hoffmann, E. M. (2019). University Social Responsbility: An Analysis from the Carroll's Model. Revista de Negócios. v.24, p.27 – 48.
Loiola, N. V., Souza, M. J. B., & Hoffmann, E. M. (2020). Behavior Of Sustainable Purchases And Social Consciousness Of Consumers. Pretexto (Belo Horizonte. Online).