Delivery of the Better Farming for Water Campaign

The objectives of the campaign will be delivered by way of 6 key pillars:

1. Stakeholder engagement through a Multi-Actor Approach.
2. Building Awareness by acquisition and utilisation of water quality data.
3. Upskilling farmers, advisors, teachers, industry professionals and students.
4. An impactful Knowledge Transfer programme.
5. A supporting Research Programme to identify and develop effective mitigation actions.
6. A strong Communications Plan with the target audiences.

The six pillars are interlinked and will be underpinned by a coordinated campaign of dissemination, demonstration, communication and events/activities.