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Delivery of the Better Farming for Water Campaign

The objectives of the campaign will be delivered by way of 6 key pillars:

  1. Stakeholder engagement through a Multi-Actor Approach.
  2. Building Awareness by acquisition and utilisation of water quality data.
  3. Upskilling farmers, advisors, teachers, industry professionals and students.
  4. An impactful Knowledge Transfer programme.
  5. A supporting Research Programme to identify and develop effective mitigation actions.
  6. A strong Communications Plan with the target audiences.

The six pillars are interlinked and will be underpinned by a coordinated campaign of dissemination, demonstration, communication and events/activities.