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Market Insights

Market insights can provide firms with the necessary vision and foresight to make decisive and informed business decisions based on a complete understanding of both the prevalent and evolving market dynamics in highly competitive food markets.

The market insight agenda focuses on two key sub-themes, which at the organisational/market level cover such areas as innovation management, strategic market planning, marketing channels, and supply chain and relationship management:

Knowledge Management & Innovation

Knowledge management is an important component of the overall innovation management process. The knowledge base and expertise within public research bodies and academic research centres of excellence represent a potential source of competitive advantage that can increase a firm’s competitiveness.

Our knowledge management and innovation research agenda is investigating innovative ways to create a knowledge transfer process that can assist Irish food firms build their in-house technical and marketing knowledge capabilities. The main areas of interest covered under this sub-theme include:

  • Knowledge management and innovation networking
  • Market insights and knowledge transfer to industry

For more information on current and recent projects within this research area, please click here (PDF)

Supply Chain & Relationship Management

An efficient supply chain and relationship management process is essential for firms to compete in the global market and network economy. The main areas of interest covered under this sub-theme include:

  • Relationship management across food chain members
  • The role of Information Communication Technology (ICT) in the supply chain
  • Econometric and market analysis in selected food chains
  • Niche market planning for SMEs, organic and speciality food producers

For more information on current and recent projects within this research area, please click here (PDF)