Consumer & Market Insights
Food market and consumer research is conducted using qualitative and quantitative research techniques to support new product development and market orientation by food companies, and the design of food sector support services and policy measures by public bodies.
In consumer research there is a focus on examining consumer behaviour and attitudes in relation to health and novel food technologies.
Regarding market insights, the agenda covers such areas as innovation management, strategic market planning, marketing channels, and supply chain and relationship management.
Much of this research is fundamental to the Teagasc Food Programme ensuring such research is market oriented and providing a foundation for research commercialisation.
The Food Market and Consumer Research group can assist companies become more responsive to their customers’ needs, understand their consumers and competitors better, and align their strategic marketing plans to changes in market dynamics and consumer trends.
We undertake consumer and market insight research on a consultancy basis for individual food and beverage companies, suppliers, distributors, retailers and agencies on a confidential basis for an agreed fee.
The Group is led by Dr. Maeve Henchion, and supported by an experienced research team.
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