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New Product Development for the Food and Drink Sector

Management of NPD

Management of New Product Development for the Food and Drink Sector

Innovation and the development of new products is essential to the success and profitability of Irish food businesses. While companies proactively develop and launch new products to meet the changing demands of consumers and ensure growth opportunities, many of these new products fail post launch. Research indicates that the root cause of these failures can be attributed to an ineffective new product development (NPD) process. This course will introduce best practice methods for the successful management of NPD processes within a food business.

For more information, visit Management of New Product Development.

Introduction to New Product Development for the Food and Drink Sector

Whether you are new to food innovation/new product development or want to improve your pipeline of innovative food products, this training course will introduce you to a wide range of best practice methods and real life case studies. This course is designed for entrepreneurs, small food producers, food technologists, brand managers and development chefs working in the food and drink industry.

Next Course: Spring 2024

For more information, visit Introduction to New Product Development.