Exploring Farm Diversification: Agri-tourism
Barry Caslin, Energy & Rural Development Specialist, discusses various agri-tourism options, such as farm stays, glamping, and shepherd huts, as profitable ways for Irish farmers to diversify income and attract visitors seeking rural experiences.
Irish farmers have several agritourism options available to diversify their income streams and attract visitors seeking authentic rural experiences. Here are some common agritourism options and key considerations for farmers.
Farm Stays and Bed & Breakfasts
Providing accommodations on the farm, such as bed and breakfast (B&B) accommodations, self-catering or farm stays, allows visitors to experience farm life, enjoy the countryside, and participate in agricultural activities.
Considerations:
- Developing comfortable and attractive lodging facilities.
- Complying with regulations and safety standards for accommodations.
- Offering farm-related activities or experiences for guests.
Camping and Glamping Sites
Offering camping or glamorous camping (glamping) experiences on the farm can attract nature enthusiasts and families seeking outdoor adventures.
Considerations:
- Developing camping facilities, amenities, and sanitation.
- Ensuring compliance with camping regulations and safety standards.
- Providing recreational activities or natural attractions.
Key considerations for farmers venturing into agri-tourism include; understanding their target audience, complying with regulations and safety standards, investing in infrastructure and amenities, providing quality experiences, marketing effectively, and ensuring excellent customer service. Additionally, seeking advice industry associations can provide valuable guidance in developing successful agritourism ventures.
Shepherd Huts: A Unique Glamping Option
Cost
A basic 12-foot hut featuring a bed and fully insulated wood burner costs €15,000 with a higher spec and more spacious four-birth model costing €35,000. This comes kitted out with a kitchen, wood burner and bathroom.
ROI
Completely dependent on location and how busy bookings become. On average they rent for between €100-200/night27.
Key considerations
Location is crucial and so is placement. The more serene and peaceful the setting the better. Guests also need access to toilet and shower facilities.
While they are moveable, most people do not move them once erected – and once electricity and water is connected to the hut, it ceases to be mobile. Therefore, most local authorities will insist on planning approval. Public liability insurance is also necessary.
For more details on setting up camping and glamping facilities, visit the Fáilte Ireland Caravan and Camping Parks Guide
Read the full publication: Branching Out - A Guide to Farm Diversification in Ireland
Explore our Rural Development information series as well as available support for farmers