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Selling at a Farmers' Market


Farmers’ markets offer local growers and producers a direct route to sell their own produce to consumers. Farmers' Markets allow for direct selling, helping to forge links between local producers and consumers. Wendy Conlon, Teagasc gives advice on selling at farmers's markets and trading tips

Introduction

Farmers’ markets offer local growers and producers a direct route to sell their own produce to consumers. In Ireland, there are a number of different types of markets available for producers to trade at. The options are:

  • Municipal market – overseen by town or city councils
  • Private market – run by private individuals or companies on privately owned property, usually operated by charging commercial rent to the stall holders
  • Traders’ market – some towns have historical trading rights allowing stall holders to sell on certain dates; in some cases there is no charge for trading
  • Country market – operated by Irish Countrywomen’s Association, providing home-grown and farm-based produce and products
  • Co-operatively run/community-based market – run by a group of producers or a community-based organisation, and delivered on a non-profit basis
  • Event market – held at specific times of the year. Examples include community festivals and agricultural shows.

Main advantages as a route to market

  • Direct selling helps forge links between local producers and consumers
  • Vendors control pricing, which helps increase turnover
  • Instant consumer feedback, to inform decision making
  • Test new products with low overheads and low risk
  • Build brand and customer loyalty
  • Sustainability – reduce carbon footprint and food miles.

View the full factsheet here