Consumer Behaviour and Attitudes in Identifying NPD Opportunities in the Dairy Market

6 December 2016 6 December 2016

Event Time 9:30 AM - 1:30 PM
Venue Teagasc Moorepark

In an extremely competitive marketplace new product development (NPD) is essential for the dairy market to continue its growth. We are delighted to invite you to this workshop that will showcase NPD insights as well as Irish consumers’ attitudes and behaviour from the National Adult Nutrition Survey.

Time	Speaker	Title
9.30 – 10.00am	Coffee and registration
10.00 – 10.15am	Sinéad McCarthy, Research Officer, Teagasc.	Introduction and overview of proceedings.
10.15- 11.00am	Eimear O’Donnell, Sector Manager Consumer Dairy, Bord Bia.	National Market Considerations for the Dairy Industry.
11.00 – 11.30am	John Hyland, Post-Doctoral Fellow, Teagasc.	Irish dietary emissions from dairy foods and opportunities for NPD.
11.30 - 12 .00pm	Saibh McGrath, Researcher, UCC.	Segmentation and profiling of dairy consumption clusters in Ireland.
12.00 - 12.30pm	Sinéad McCarthy, Research Officer, Teagasc.	Opportunities for new cheese product development. Benefits and attributes most and least favoured by Irish & UK consumer.
12.30 – 1.00pm	Katie Lawlor & Leon Browne, Consumer Insights Executives, Ornua.	A Fruitful Innovation at Ornua.
1.00 – 1.10pm	Ruairi Colbert, Department of Agriculture, Food and the Marine.	DAFM’s FIRM funded Dairy Research Program
1.10 - 1.30pm	Mary McCarthy, Food Business and Development, UCC.	Discussion and close of proceedings.